Pines
Pines is a community interest company that focuses on acquiring and refurbishing properties to provide affordable, quality housing for individuals and families in need.
CLIENT: Pines
PROJECT YEAR: 2024
SERVICES: Branding / UX/UI Design / Website Design
Pines is a community interest company that focuses on acquiring and refurbishing properties to provide affordable, quality housing for individuals and families in need.
Why Pines? The name ‘Pines’ reflects the company's mission of providing strong, stable housing for those in need. Like pine trees, known for their resilience and longevity, the company aims to offer long-term, reliable housing solutions. The name evokes feelings of security and peace, which aligns with their goal of creating safe, quality living spaces.
Our mission was to develop a brand that conveyed trust, credibility, and professionalism, while maintaining an approachable and compassionate tone. Additionally, to showcases Pines as a socially responsible company committed to addressing housing shortages.
The logo we designed features a symbol portraying the letter ‘P,’ created from semicircles to evoke the silhouette of a pine tree. The icon is sharp and clean, with pointed edges that convey confidence, progress, and a commitment to growth and determination.
