Goodearth.
Goodearth is your friendly neighbourhood eatery, serving up feel-good salads, meals, and juices for bold, vibrant, and conscious eaters.
CLIENT: Goodearth.
PROJECT YEAR: 2024
SERVICES: Interior Design / Branding / Creative Direction
Goodearth is your friendly neighbourhood eatery, serving up feel-good salads, meals, and juices for bold, vibrant, and conscious eaters. With a focus on honest and balanced food options, Goodearth offers dishes that are both delicious and nutritious — prioritising flavour and satisfaction while delivering meals that nourish the body and soul.
We had the privilege of collaborating with an incredible team to create a brand inspired by real food, quality ingredients, and the vibrant colours of nature.
To bring this vision to life, we designed a logo consisting of a word-mark and a standalone symbol created from the letter ‘G.’ The symbol features a cheerful, smiley face, where the letter ‘G’ forms the shape of the face. A playful touch is added with one eye represented as a winking leaf, symbolising the brand’s connection to nature and its commitment to wholesome, quality ingredients. Overall, the design exudes a sense of joy and humour, perfectly encapsulating the brand’s mission of promoting a happy, conscious lifestyle through feel-good, healthy eating.
Photography: Antonis Ioannides
For Goodearth's interior, we aimed to create a space that reflects the brand’s values of vibrancy, balance, and connection to nature. The result is an environment that feels fresh, welcoming, and deeply tied to the wholesome philosophy of the eatery.
We combined natural materials like wood and textured finishes with rich green tones to evoke a sense of earthiness and tranquility. Accents of bold, vibrant colours bring energy and playfulness, mirroring the bright, feel-good nature of Goodearth’s dishes. Details like lush greenery and understated mirrored accents enhance the space with a touch of sophistication while preserving its warm and welcoming atmosphere.
Every element of the design reflects the essence of Goodearth; a place where honest, nourishing food meets a joyful, uplifting atmosphere, creating a space that’s as delightful and satisfying as the meals it serves.
